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Plamienok

Client

Plamienok

Type

Animation, Commercial

Director

Kosuke Sugimoto

Year

2018

We were honoured to create this spot for Plamienok, an organisation whose mission grows out of deeply difficult circumstances yet carries immense meaning. Plamienok focuses on bringing as much comfort and warmth to terminally ill children and their families.
It felt natural to involve the children directly in the creative process, using their own drawings as the starting point for the film. From there, we built an origami-inspired world, translating their characters into a low-poly visual style that stayed true to the spirit of their ideas.