CIF - Bathroom

The animated adverts draw on the familiar characters and quirks of Lewis Carroll’s Alice in Wonderland, reimagining them in stories that highlight the “magical” power of CIF’s cleaning products.
The commercial plays with Carol’s signature theme of scale, shrinking Alice so that she can see CIF’s spray working at a microscopic level.

The sets were built and filmed in Prague combining live-action and miniature models with CG-animated characters, including Alice, the Mad Hatter, and the March Hare.