Česka Pojišťovna

Young & Rubicam Prague came up with a timeless concept for this life insurance campaign, portraying live-action family interacting with small, mischievous animated characters. Each character represents everyday problems Česká Pojišťovna’s clients might run into daily.
We helped develop and animate these troublemakers: a sneaky masked glove symbolizing theft, a clumsy oversized wave for floods, and a mechanical gremlin causing car accidents.